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California summer wear combining casual chic, understated elegance and sustainable style.

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A starter edition of essential summer wear styles, each one made from premium sustainably-sourced organic fabrics  


A collection of California summer wear for everything from an early morning coffee by the pool to an evening stroll along main street. And anything else in between.


On White Swim

A limited edition collection from one of America's best swimwear designers

Digitally developed, ethically made & responsibly delivered

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ON WHITE® is a trademark-registered resort wear brand for women that was established in 1983 in the famous beach city of Santa Monica, California.

For forty years, the brand has produced a popular and comprehensive range of resort wear for the American market. Five years ago, ON WHITE® opened a central London office to create a new premium line of sustainable summer wear exclusively designed for the European market. The upcoming  European collection will have a contemporary design aesthetic and be manufactured exclusively in Europe. It is expected to be available for purchase online and in selected stores across Europe and the Middle East by Spring 2024.

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Eco-efficient &


ON WHITE®  uses the latest digital garment design software and 3D tension-mapping technology in order to reduce carbon footprint and fabric waste.


The sustainable cotton used in ON WHITE's fabrics and yarns is organically grown and locally sourced and only recyclable materials are permitted in any ON WHITE® operations or supply chains.  

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