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California summer wear combining casual chic, understated elegance and sustainable style.

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All ON WHITE® garments are digitally developed, ethically made and responsibly delivered


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A starter edition of

 essential ON WHITE®   styles, each one quality made in Europe with a 3-year warranty 


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On White Swim

A Limited Edition collection from one of America's best  swimwear designers

A collection of California summer wear for anything from an early morning coffee by the pool to an evening stroll along main street. And everything else in between.


ON WHITE® is a trademark-registered US brand founded in1983 in the California beach city of Santa Monica.


For more than three decades, ON WHITE® produced a full range of women's resort wear which was sold across America, from top-class stores in Hawaii to cruise ship operators in the Carribean.


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Everything changed when the brand moved its management operations from Los Angeles to London in order to create a series of all-year-round, ethical and holistic collections with a contemporary design aesthetic. 


ON WHITE® will launch the first of these new collections in Europe, as well as online, during 2023. 


ON WHITE® cares passionately about the world we live in.


That's why all our new operations have been ethically and eco-efficiently planned and why we use the latest digital garment design software and 3D tension-mapping technology in order to reduce our carbon footprint and cut down

on fabric waste.


We also ensure that the organic cotton we use for our fabrics and yarns is sustainable and we do not allow

single-use plastics in any of our operations, supply chains or packaging.

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© On White Limited 2022. ON WHITE® is a registered trademark.

Some images are shown for illustrative purposes only.