top of page
Anchor 3
Anchor 5

California summer wear combining casual chic, understated elegance and sustainable style.

Clip Art_palm-tree-leaves_SeekPNG.png


On White tee Nov 21.jpg


A starter edition of essential summer wear styles, each one made from premium sustainably-sourced organic fabrics  


A collection of California summer wear for everything from an early morning coffee by the pool to an evening stroll along main street. And anything else in between.


On White Swim

A limited edition collection from one of America's best swimwear designers

Digitally developed, ethically made & responsibly delivered

Anchor 2



ON WHITE® is a US trademark-registered womenswear wear brand founded in1983 in the famous California beach city of Santa Monica.


For more than thirty years, ON WHITE® produced a comprehensive and popular range of resort wear which was sold across America, from top-class beach boutiques in Hawaii to cruise ship operators in the Carribean.

In 2017 the brand moved its management operations from Los Angeles to London to design and develop a new range of sustainably sourced premium summer wear with a contemporary design aesthetic. The first collections from the new ON WHITE® range will be manufactured in both Europe and the USA and launch online in 2023. 

Anchor 1

Eco-efficient &


ON WHITE®  uses the latest digital garment design software and 3D tension-mapping technology in order to reduce carbon footprint and fabric waste.


The sustainable cotton used in ON WHITE's fabrics and yarns is organically grown and locally sourced and only recyclable materials are permitted in any ON WHITE® operations or supply chains.  

Anchor 6
bottom of page